About Marketing

Marketing is considered to be the process or practice in which a an organization or institution promotes something of value to customers, clients and or society at large. The term marketing was originally derived from the concept of going to market (otherwise known as shopping), which could mean the buying or selling of products or services that are needed to satisfy needs or requirements of general consumers. Marketing is extremely important in the launching or the discovering of new products in any given industry. Along with the marketing process comes advertising (which is the actual promotion to the public to solicit or sell a particular product or service), distributing (which is the passing of a product to a particular region) and selling (the just or agreed upon compensation in exchange for a product or service. Due to the necessity of marketing to move or sell product, the marketing industry has become a widely known and recognized as a creative science.

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